Facebook Marketing Secrets

Facebook marketing is not a silver bullet to increase sales. Products that are not achieving significant sales will not do well on Facebook because Facebook simply reflects what is happening in the market place. However, if you are achieving reasonable sales already, then Facebook will add another string to your bow. Done correctly, Facebook will…

Facebook Now Mainstream

When it comes to advertising, Facebook is now mainstream. I was interested to hear from a client, that he has realised that all his new customers are coming from digital marketing. He decided to cancel all his print advertising, cut back on his radio advertising and use the bulk of his budget for digital marketing.…

Your Hidden Gold Mine

While business owners are increasing their advertising spend and encouraging their sales team to get out there to find more customers, they don’t even think about the gold mine of customers on which their business is based. Yes, there is more growth to be had in your existing data base of customers than there is…