Why Advanced SEO Is Necessary For Your Website

According to Internet Live Stats, Google addresses more than 3.5 billion searches every day. Google’s search engine is the first thing we turn to in case of any query. Digital marketers recognize the importance of SEO to attain high visibility and reach massive audiences. Good website developers make a website with basic SEO that allows Google to…

Why Blogs Are Important For Your Website SEO

Digital marketers understand the role of search engine optimization (SEO) for the success of any website. SEO helps increase the visibility of your website and earn customers for your business. However, few people understand that they need blog posts that are necessary to capture the keywords that people enter in search engines as well as…

Keep An Eye On Your Google

It’s funny how we humans tend to miss the obvious. After spending several hours in discussion about a digital marketing strategy with a new client, I sometimes find that they have not even set up “Google My Business”. This is a free and powerful service which Google offers. It is the box or inset which…

Digital Marketing Trends You Cannot Ignore

Interested in knowing the latest trends in digital marketing? Well, here are the main four. Digital marketing is an ever-evolving field, changing faster than one can refresh their web browser. Ok, maybe not that fast, but it surely is a very dynamic industry. With the advancements in technology and continually changing customer tastes and preferences, new marketing…

Top Tips for a Smart Social Media Profile

It surprises me how many LinkedIn profiles I visit where they do not have anything in the banner picture. Most people have a Facebook picture but so often of very poor quality while many are nondescript. This is your most valuable real estate on the internet. It’s here, where you need to make a big effort to promote yourself…

Hot Leads

The core focus of your business is linked directly to its ability to get new customers. It’s all about hot leads, really. Everything comes down to ‘how do we get a new customer NOW?’ Once we learn how to get one new customer, then we can develop a strategy to repeat that process. Providing a service? The…

Remove Your Shoes for Great Marketing Results

Remember that old saying ‘walk a mile in another man’s shoes’? It’s time for a revival. Yep, if you want to be a great marketer or a great salesperson, you must take off your own shoes. I realised this last week when someone gave me their business card which said ‘Printer Consumables’. As my brain…

The New Way of Digital Marketing & PR

Digital (Social Media) marketing is changing while traditional PR methods are right out the window. TL;DR: Marketing in 2019 sees a sharp trend toward high quality, useful, content that helps to educate, rather than peddle wares. It’s a great year for the internet, consumers & businesses! Advertisements on social media are gone for companies who…