Advertising and Marketing strategies Blog for practical ideas and strategies to help you build your business fast through digital marketing techniques.

Top Tips for a Smart Social Media Profile

It surprises me how many LinkedIn profiles I visit where they do not have anything in the banner picture. Most people have a Facebook picture but so often of very poor quality while many are nondescript. This is your most valuable real estate on the internet. It’s here, where you need to make a big…

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Hot Leads

TL;DR: Your business needs to be represented professionally online. Fail to take this seriously and you will struggle. I explain some basic steps you can to take to make your digital efforts successful.

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Remove Your Shoes for Great Marketing Results

Remember that old saying ‘walk a mile in another man’s shoes’? It’s time for a revival. Yep, if you want to be a great marketer or a great salesperson, you must take off your own shoes. I realised this last week when someone gave me their business card which said ‘Printer Consumables’. As my brain…

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The New Way of Digital Marketing & PR

Digital (Social Media) marketing is changing while traditional PR methods are right out the window. Social media marketing and Google Ads need to focus on promoting great content if they want to stay relevant to marketers.

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Business Is Like A Game Of Baseball

There’s no doubt that running a business today is all about dealing with a compression of time and space. Technology has brought an expectation of speed and instant results. There is an increase in expectations by everyone for everything. There is an overall increase in the complexity of business as both the public and governing…

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Be Immersed In Digital or Die!

Right now, somewhere in New Zealand, there is a young lady sitting in her bedroom, writing code to create a platform that will source then distribute your product better than you can. In another bedroom, far away, there’s a young lad busily writing an app which will provide your service with more efficiency and at…

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Does Google Adwords Still Work?

Now called Google Ads, it works better than ever if you have a good landing page on your website. Google Ads is the one way to be at the top of the first page of Google and for this reason it is well worth doing. It works best for services and sort-after products. Ads for…

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Keep An Eye On Your Google

It’s funny how we humans tend to miss the obvious. After spending several hours in discussion about a digital marketing strategy with a new client, I sometimes find that they have not even set up “Google My Business”. This is a free and powerful service which Google offers. It is the box or inset which…

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