Advertising and Marketing strategies Blog for practical ideas and strategies to help you build your business fast through digital marketing techniques.

Why Advanced SEO Is Necessary For Your Website

According to Internet Live Stats, Google addresses more than 3.5 billion searches every day. Google’s search engine is the first thing we turn to in case of any query. Digital marketers recognize the importance of SEO to attain high visibility and reach massive audiences. Good website developers make a website with basic SEO that allows Google to…

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Why Blogs Are Important For Your Website SEO

Digital marketers understand the role of search engine optimization (SEO) for the success of any website. SEO helps increase the visibility of your website and earn customers for your business. However, few people understand that they need blog posts that are necessary to capture the keywords that people enter in search engines as well as…

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Top Tips for a Smart Social Media Profile

It surprises me how many LinkedIn profiles I visit where they do not have anything in the banner picture. Most people have a Facebook picture but so often of very poor quality while many are nondescript. This is your most valuable real estate on the internet. It’s here, where you need to make a big…

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Hot Leads

TL;DR: Your business needs to be represented professionally online. Fail to take this seriously and you will struggle. I explain some basic steps you can to take to make your digital efforts successful.

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Remove Your Shoes for Great Marketing Results

Remember that old saying ‘walk a mile in another man’s shoes’? It’s time for a revival. Yep, if you want to be a great marketer or a great salesperson, you must take off your own shoes. I realised this last week when someone gave me their business card which said ‘Printer Consumables’. As my brain…

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The New Way of Digital Marketing & PR

Digital (Social Media) marketing is changing while traditional PR methods are right out the window. Social media marketing and Google Ads need to focus on promoting great content if they want to stay relevant to marketers.

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Business Is Like A Game Of Baseball

There’s no doubt that running a business today is all about dealing with a compression of time and space. Technology has brought an expectation of speed and instant results. There is an increase in expectations by everyone for everything. There is an overall increase in the complexity of business as both the public and governing…

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Be Immersed In Digital or Die!

Right now, somewhere in New Zealand, there is a young lady sitting in her bedroom, writing code to create a platform that will source then distribute your product better than you can. In another bedroom, far away, there’s a young lad busily writing an app which will provide your service with more efficiency and at…

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