Remove Your Shoes for Great Marketing Results

Remove Your Shoes for Great Marketing Results

Remember that old saying ‘walk a mile in another man’s shoes’? It’s time for a revival. Yep, if you want to be a great marketer or a great salesperson, you must take off your own shoes. I realised this last week when someone gave me their business card which said ‘Printer Consumables’. As my brain…

Business Is Like A Game Of Baseball

There’s no doubt that running a business today is all about dealing with a compression of time and space. Technology has brought an expectation of speed and instant results. There is an increase in expectations by everyone for everything. There is an overall increase in the complexity of business as both the public and governing…