While business owners are increasing their advertising spend and encouraging their sales team to get out there to find more customers, they don’t even think about the gold mine of customers on which their business is based. Yes, there is more growth to be had in your existing data base of customers than there is…
When it comes to Social Media, a business person must decide whether to be seen and heard or whether to stay completely out of sight. Staying off the grid can be a valid decision but If you are trying to make a name for your business then you need to be found and be seen.…
With the realisation that Facebook marketing is the most effective and economical way to get new customers, many business owners are doing courses to learn how. These courses have become very popular and are growing month by month. Unfortunately, most business owners will not have the time to develop their skills properly. Do business owners…
If I was addressing a meeting of 100 business owners and asked them to put up their hand if they were a tech company, then probably 6 to 10 hands would show. Well, guess what? No matter what your business is, if you are not a technology company then you will not be here in…
What’s my enjoyment of food got to do with your marketing? Well, all those adverts that pop up on my screen promoting the latest diet will not get one click from me because I love my food too much. Yes, I need to be on a diet, especially after Christmas but I have no desire…
Think about what would make you click on an advert in your Facebook feed. Your customers are feeling just like you. They are scrolling through dozens of adverts, being slightly annoyed at the inconvenience until suddenly they come across something that catches their interest. It may be a give-away. It maybe a free meal or…
Social media delivers to you the most economical way to communicate with your target market which is made up of your avatars
Marketing is all about reaching people who are looking for your product or service. It’s about identifying who these people are and finding where these people hang out.