Hot Leads

The core focus of your business is linked directly to its ability to get new customers. It’s all about hot leads, really. Everything comes down to ‘how do we get a new customer NOW?’ Once we learn how to get one new customer, then we can develop a strategy to repeat that process. Providing a service? The…

Remove Your Shoes for Great Marketing Results

Remember that old saying ‘walk a mile in another man’s shoes’? It’s time for a revival. Yep, if you want to be a great marketer or a great salesperson, you must take off your own shoes. I realised this last week when someone gave me their business card which said ‘Printer Consumables’. As my brain…

The New Way of Digital Marketing & PR

Digital (Social Media) marketing is changing while traditional PR methods are right out the window. TL;DR: Marketing in 2019 sees a sharp trend toward high quality, useful, content that helps to educate, rather than peddle wares. It’s a great year for the internet, consumers & businesses! Advertisements on social media are gone for companies who…

Business Is Like A Game Of Baseball

There’s no doubt that running a business today is all about dealing with a compression of time and space. Technology has brought an expectation of speed and instant results. There is an increase in expectations by everyone for everything. There is an overall increase in the complexity of business as both the public and governing…

Does Google Adwords Still Work?

Now called Google Ads, it works better than ever if you have a good landing page on your website. Google Ads is the one way to be at the top of the first page of Google and for this reason it is well worth doing. It works best for services and sort-after products. Ads for…

Be Immersed In Digital or Die!

Right now, somewhere in New Zealand, there is a young lady sitting in her bedroom, writing code to create a platform that will source then distribute your product better than you can. In another bedroom, far away, there’s a young lad busily writing an app which will provide your service with more efficiency and at…

DIY for Digital Marketing Doesn’t Work

With the realisation that Facebook marketing is the most effective and economical way to get new customers, many business owners are doing courses to learn how. These courses have become very popular and are growing month by month. Unfortunately, most business owners will not have the time to develop their skills properly. Do business owners…

The Next Big Thing Arrived Yesterday

While business owners are busy attending courses in Facebook marketing, the professional marketers are moving on to Instagram for their posting. The future of internet advertising is in video, and Instagram is all about video. Video clips are now well established in all forms of digital marketing and are an essential part of all advertising…

Website Management

The first thing we do when we partner with a new business client is to look at their website, but we go much deeper than a general view. We start with the domain name by looking it up on dnc.org.nz. What we are looking for is who owns the domain name. This can be found…

Websites That Work

We know how to bring many new customers to our clients’ websites, but it is noticeable that often, the conversion rate is very low or even non-existent. A client comes to us and says: “We want more traffic to our website”. We achieve that, but when the client doesn’t get new customers, we examine the…