Facebook Marketing Secrets

Facebook marketing is not a silver bullet to increase sales. Products that are not achieving significant sales will not do well on Facebook because Facebook simply reflects what is happening in the market place. However, if you are achieving reasonable sales already, then Facebook will add another string to your bow. Done correctly, Facebook will…

Facebook Now Mainstream

When it comes to advertising, Facebook is now mainstream. I was interested to hear from a client, that he has realised that all his new customers are coming from digital marketing. He decided to cancel all his print advertising, cut back on his radio advertising and use the bulk of his budget for digital marketing.…

Your Hidden Gold Mine

While business owners are increasing their advertising spend and encouraging their sales team to get out there to find more customers, they don’t even think about the gold mine of customers on which their business is based. Yes, there is more growth to be had in your existing data base of customers than there is…

Your Digital Footprint

When it comes to Social Media, a business person must decide whether to be seen and heard or whether to stay completely out of sight. Staying off the grid can be a valid decision but If you are trying to make a name for your business then you need to be found and be seen.…

Finding The Right Digital Marketing Company

With the realisation that Facebook marketing is the most effective and economical way to get new customers, many business owners are doing courses to learn how. These courses have become very popular and are growing month by month. Unfortunately, most business owners will not have the time to develop their skills properly. Do business owners…

Hi Tech Marketing

If I was addressing a meeting of 100 business owners and asked them to put up their hand if they were a tech company, then probably 6 to 10 hands would show. Well, guess what? No matter what your business is, if you are not a technology company then you will not be here in…

Here Is a Successful Post

Think about what would make you click on an advert in your Facebook feed. Your customers are feeling just like you. They are scrolling through dozens of adverts, being slightly annoyed at the inconvenience until suddenly they come across something that catches their interest. It may be a give-away. It maybe a free meal or…

Reaching Your Target Market

Social media delivers to you the most economical way to communicate with your target market which is made up of your avatars. It’s about making them aware that you exist. The most effective way to make them aware of you is to give them what they want. The word “give” here, is used literally. You…

What Is Marketing?

Marketing is all about reaching people who are looking for your product or service. It’s about identifying who these people are and finding where these people hang out. This is known as your target market. To begin, you need to define your target market. Who are they? Where are they? Marketing budgets have limits therefore…