With the realisation that Facebook marketing is the most effective and economical way to get new customers, many business owners are doing courses to learn how. These courses have become very popular and are growing month by month. Unfortunately, most business owners will not have the time to develop their skills properly. Do business owners learn accounting to do their books and complete their tax returns? Do business owners study a legal course to deal with any legal issues in their businesses? No, because they are such specialist areas requiring a vast amount of knowledge.
Facebook marketing techniques fall into the same category. In fact, it takes years of experience as well as specialist knowledge to master all the Facebook marketing techniques. Business owners ought to focus on developing their businesses rather than spending the hours required to manage Facebook campaigns. Facebook marketing requires time spent on it every single day and if a business is busy and growing then the business owner will not have the time to dedicate to it.
Now, Facebook marketing has become a science. The fallout from the Cambridge Analytica data scandal caused Facebook to change its algorithms so that a regular post only reaches about 3% of followers. Those who don’t interact with posts soon fall away from receiving them. The result of this is that marketing reach on Facebook needs to be through paid advertising but, that’s just the beginning. Marketing through Facebook Messenger is the most preferred technique of professional marketers. A true connection with customers is achieved through Messenger and this is where it becomes difficult for the inexperienced practitioner. Learning how to target specific demographic groups then attracting them to connect through Messenger is a carefully crafted art. Only advanced marketing specialists will achieve a good return on investment through applying this strategy.
The same applies to Google Ads. When you try to do it yourself, you will end up spending hundreds of dollars for a very poor return. It seems that the system is set up to take money from the uninitiated. Running Google Ads campaigns is a well learned discipline, taking hours of practice to achieve a worthwhile return on investment. Continuous observation and analysis must be spent to gain campaign successes. As well as that, continuing changes to the Google Ads platform leads to many hours of research to learn to use it effectively.
The key to digital marketing success is to find an experienced company to manage your digital marketing while you carry on with what you do best.