Think about what would make you click on an advert in your Facebook feed. Your customers are feeling just like you. They are scrolling through dozens of adverts, being slightly annoyed at the inconvenience until suddenly they come across something that catches their interest. It may be a give-away. It maybe a free meal or a free trip. Quite simply, it may be a topic in which they are interested. Humour is a good way to catch people’s interest as well as something that is totally unusual or extraordinary. What catches your eye may be of no interest to me therefore you need to try many different ideas. It’s about making people aware that you exist. You will need to do much research for content as well as many trials to discover what works for your business. It requires extensive testing to see how people react and you will get many surprises as you observe what works and what doesn’t.
Mike David is a one-handed painter and decorator who knows how to market himself. He posted a very simple video on Facebook which gained thousands of views and followers. The success was in its simplicity. It’s a clear, genuine message outlining his motivation and work philosophy with his claims backed up by videos of completed jobs. It’s such a sincere presentation that viewers can’t help liking him. See it here: https://www.facebook.com/mikedavidpainting/videos/1516273688465951/
With new algorithms being put in place by Facebook we will have to be smarter about what we post for the posts to be seen by as many people as possible. What it means, now, is that we will need to pay for more advertising.
Mike David is looking for new customers and where better to look than where everyone gathers. Facebook, of course. It is a magic place for marketers to be, because the social media companies continuously gather data on each interaction to create an algorithm on every participant. Now, you can find your target market. Facebook will provide you with groups of people from those who just like your post to those who were interested enough to visit your website. Here at Amazing Marketing we separate out these groups to send them carefully designed advertisements which reflect their level of interest. The ads are aimed at encouraging them to contact us. Once they contact us, we can enter into a conversation.