The New Way of Digital Marketing & PR

Digital (Social Media) marketing is changing while traditional PR methods are right out the window. Social media marketing and Google Ads need to focus on promoting great content if they want to stay relevant to marketers.

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Business Is Like A Game Of Baseball

There’s no doubt that running a business today is all about dealing with a compression of time and space. Technology has brought an expectation of speed and instant results. There is an increase in expectations by everyone for everything. There is an overall increase in the complexity of business as both the public and governing…

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Be Immersed In Digital or Die!

Right now, somewhere in New Zealand, there is a young lady sitting in her bedroom, writing code to create a platform that will source then distribute your product better than you can. In another bedroom, far away, there’s a young lad busily writing an app which will provide your service with more efficiency and at…

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Does Google Adwords Still Work?

Now called Google Ads, it works better than ever if you have a good landing page on your website. Google Ads is the one way to be at the top of the first page of Google and for this reason it is well worth doing. It works best for services and sort-after products. Ads for…

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Keep An Eye On Your Google

It’s funny how we humans tend to miss the obvious. After spending several hours in discussion about a digital marketing strategy with a new client, I sometimes find that they have not even set up “Google My Business”. This is a free and powerful service which Google offers. It is the box or inset which…

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DIY for Digital Marketing Doesn’t Work

With the realisation that Facebook marketing is the most effective and economical way to get new customers, many business owners are doing courses to learn how. These courses have become very popular and are growing month by month. Unfortunately, most business owners will not have the time to develop their skills properly. Do business owners…

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The Next Big Thing Arrived Yesterday

While business owners are busy attending courses in Facebook marketing, the professional marketers are moving on to Instagram for their posting. The future of internet advertising is in video, and Instagram is all about video. Video clips are now well established in all forms of digital marketing and are an essential part of all advertising…

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Website Management

The first thing we do when we partner with a new business client is to look at their website, but we go much deeper than a general view. We start with the domain name by looking it up on dnc.org.nz. What we are looking for is who owns the domain name. This can be found…

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Websites That Work

We know how to bring many new customers to our clients’ websites, but it is noticeable that often, the conversion rate is very low or even non-existent. A client comes to us and says: “We want more traffic to our website”. We achieve that, but when the client doesn’t get new customers, we examine the…

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Facebook Marketing Secrets

Facebook marketing is not a silver bullet to increase sales. Products that are not achieving significant sales will not do well on Facebook because Facebook simply reflects what is happening in the market place. However, if you are achieving reasonable sales already, then Facebook will add another string to your bow. Done correctly, Facebook will…

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