Digital marketers understand the role of search engine optimization (SEO) for the success of any website. SEO helps increase the visibility of your website and earn customers for your business. However, few people understand that they need blog posts that are necessary to capture the keywords that people enter in search engines as well as to insert the appropriate meta tags into the website’s back end coding.
Blogging helps users boost the quality of their website SEO by matching relevant answers to their customers’ questions, with some estimates even suggesting that companies who blog receive as much as 97% more links to their website. In this article, we will discuss why blogs are important for your website SEO.
Increases the Size of Your Website
Google search engines tend to favour websites that have a lot of content. Blogs are important for the website SEO because blogging gives you the opportunity to increase the number of URLs (articles or pages) you have on your website.
With that said, increasing the number of your blogs won’t help you much if the quality is not up to par. Creating and posting unlimited blog posts that have low-quality content with no meta tags inserted, can actually ruin your website ranking.
Furthermore, you need to target different keywords in each of your blogs so you can address different types of customers’ queries. Producing high-quality content on a regular basis can help you to include organic keywords used by people in searches. As a result, search engines will direct more organic search traffic to your website.
Provides Fresh and Relevant Content
If you visit a website that hasn’t been updated in years, you would probably lose some trust in it. It gives the impression that the information on the website is outdated or that the business has been inactive for quite some time.
Since Google doesn’t want to show information from outdated sources, it favours websites that post fresh content. Even if you republish old blog posts with new images and content, you can increase organic traffic by up to 111%. Moreover, websites that post fresh content regularly, indicate that they are active, and search engine algorithms tend to index them more often.
Resolving this issue by updating your homepage frequently would damage your business. This is why blogging is a more practical tool for posting new content regularly on your website.
Adheres to “Topical Match Engine”
Nowadays, Google search engines not only favour websites that have high-quality content and large URLs, but also sites dedicated to a single topic. These websites help algorithms understand the context around topics and follow their topical match engine, instead of their simplistic keyword match engine.
This concept is backed by Google’s “Topical Search System” patent, which says that their search engines perform searches based on the topics that appear in a query.
This means that churning out content without following a dedicate theme is no longer sufficient. To appear in Google’s search results, your website needs to define topics more holistically.
Blogging is an excellent way to share in-depth knowledge with people about complex subjects. However, it helps Google understand that your website represents a topic, comprehensively.
Therefore, if you write multiple articles on various aspects of a specific subject, you can show Google that you have considerable information about a certain topic. Consequently, Google starts referring to your website whenever it receives queries related to that topic.
Increases Inbound Links
People who have experience in SEO, rave about the impact of inbound links on websites. Therefore, the role blogging plays in creating opportunities for earning inbound links cannot be underestimated.
Having a large collection of high-quality articles on your website greatly increases the likelihood of other people discovering your content, therefore it is no surprise that these people will be compelled to link to your website when they find something useful to them.
We must remember that the process of gaining inbound links from other websites must be done naturally. Trying to manipulate the number of websites linking back to your website is against Google’s terms of service. If Google detects these actions, it will strike down your website with a penalty, which will be a nightmare for your SEO team.
To increase the frequency of backlinks to your website, you must concentrate on writing and posting high-quality blogs on your website. Since it’s a natural way of increasing inbound links, Google will not penalize your website for that, and it will help improve its rankings. Since the top five websites get 75% of click rates, being able to increase your rankings can increase traffic exponentially.
You can accelerate this process even more by building a strong following on social media and sharing fresh content as soon as it comes out. Moreover, you can consider methods such as paid sponsorship for particularly high-quality content articles. This will gain further attention to your website and improve its rankings drastically.
Without a doubt, blogs are extremely important for your website SEO. If you don’t make blogging a part of your website optimization, it’s going to be extremely difficult to consistently address keywords, add inbound links, and increase the size of your website.